Substance Abuse and Its Promotion in Advertisement

Table of Contents


Substance abuse is, to a great degree, very common in the world, and lately, the general populace has perceived substance abuse mentally as one of the vital questions raised for consideration or solution facing almost all countries. Specifically, the public solicitudes that illicit substances are the cause of aggressive act punishable by law; usually considered an evil act and that the ratio of crimes in an area to the population of that area is increasing. There is an emergence not detailed or specific support for governmental system of projects or services intended to meet the public need in combating substance abuse through instruction, action, and ensuring obedience to the laws (Millman, Lowinson, and Ruiz 3).


Substance abuse can be defined as a sense of participation with illicit drugs, unlawful utilization of drugs such as alcohol or drug that is available only with written instructions from a doctor or dentist to a pharmacist, or the usage of substance-related to recently past immoral activity or requiring care provided to improve a situation (especially medical procedures or applications that are intended to relieve illness), such as, a person connected by participation, association or use of illegal drugs, for example, marijuana, cocaine, or heroin in any way. Such a person is judged or regarded as a substance abuser.

Nevertheless, unlawful use of officially authorized drugs such as alcohol and drug that is available only with written instructions from a doctor as well is characterized as substance abuse. For example, when an individual operate or control a vehicle at the same time as under the exert influence of alcohol, underage drinking, or come into possession of prescription drug under fake deceptions.

Consequently, alcohol is categorized as substance abuse when it is used in an illegal manner.

Promotion of substance abuse through advertisement

An imperative comprehensive identifiable position in a continuum which has an effect upon drug use experimentation and initiation is the rising function of the mass communication industry, esp. newspaper, television and radio, and universal access to the knowledge acquired through study, experience, or instruction. The World Wide Web presents implausible contact to information on the subject of drug abuse and ways of producing substances (drugs).

Though, diverse society may determine their attitude towards substance use to the level that they use a mutual language on the Web. Also, the television and movies (e.g., the movie Bigger, Stronger faster by Christopher Bell) may, without knowledge or intention, encourage the use of the drug by means of transmitting a visual representation of role models or idols, such as rock stars romancing heroin habit, models who are a heavy smoker (usually of cigarettes) who lights one off of another, movie stars hooked to alcohol, or rappers who make melodious sounds about marijuana (Ames, and Sussman 119).

Movie metaphors, above all, are probable to be looked at and followed globally and influence the vast multitude of cultures in which they are viewed. Even if a person does not focus on the images shown by the media, the simple publicity to these images has been shown to have an effect on a strong liking for objects (Newman 40).

However, the question that arises in the mind of the concerned citizen on the issue of the role advertisement in substance abuse is whether the movie preferences influence behavioral choice if the media be required to reduce the glamorization of drug use in the movies and on television if the media should be required to provide more realistic portrayals of consequences of use, abuse or dependence and lastly if the media be required to limit viewing patterns.

In line with this, the media are the main communication of information and, as such, manipulate behavioral choices. Additionally, researchers have revealed that frequent contact with images influences responses and preferences (Roget & Fisher 350). For instance, advertisements that associate smoking with excitement on the lookout for cues and public recognition have been revealed to be significant influences in the early stages of smoking (Robins 100).

In detailed critical inspection among7th graders in Southern California, enhanced the state of being vulnerable or exposed to televised alcohol advertisements came up to be reflecting the capability for correct and valid reasoning or causal connection with enhanced consumption of beer in the eighth grade (Stacy, Zogg, Unger, & Dent, 2004).

The news as presented by reporters for newspapers, radio, or television of risks related to health or gains connected with alcohol and another drug intake may give direction to, be an influence on the use of perceptual structure among hefty groups of individuals. Media coverage of enhancing well-being health events of wine drinking may drive out changes in ideas among the people who inhabit a territory and change or increase patterns of drinking. The media has the possession of the essential and distinguishing attributes to distribute messages received and understood very rapidly.

The media act of subjecting someone to an influencing experience makes the necessary message received and understood that might have been formerly not available. Recurring again and again of alcohol publicity may give or supply consuming liquids or other drug use behavior more capable of being reached in something that is remembered. Recurring again and again of advertisements joined together, especially in a pair or pairs with images of idols or role models who use drugs, can be a toxic collection of things that have been combined, an assemblage of separate parts or qualities.

All in all, the shockingly brutal or cruel events that provide the generative force that is the origin and phenomenon that follows and is caused by some previous phenomenon of advertising in the advancement of real physical matter, mankind is put in a dangerous, disadvantageous, or difficult position to a variety of sorts of things of an environmental set of facts or circumstances that surround a situation coordinate in such a way that all parts work together effectively with cultural norms interchanging information or thoughts in a collection of accumulation of knowledge or skill that results from direct participation in events or activities with others, and through acts of subjecting someone to an influencing experience to the media and the World Wide Web.

When it comes to drug abuse, several accumulations of knowledge or skill that results from direct participation in events or activities or engaged in continuous activity in the use of drug social group in due course may overshadow the effect of a further ecumenical cultural background.

Works cited

Ames, Susan L., and Sussman, Steven Yale. Drug abuse: concepts, prevention, and cessation. Cambridge. Cambridge University Press, 2008. Print.

Millman, Robert B, Lowinson, Joyce H., and Ruiz, Pedro. Substance abuse: a comprehensive textbook. Philadelphia, PA: Lippincott Williams & Wilkins, 2005. Print.

Newman, Lori M. Does Advertising Promote Substance Abuse? San Diego, CA: Greenhaven Press, 2005. Print.

Robins, DeLain. Do television advertising and programming promote drug abuse? Kansas. University of Kansas, Journalism and Mass Communications, 1989. Print.

Roget, Nancy A. and Fisher, Gary L. Encyclopedia of Substance Abuse Prevention, Treatment, and Recovery. London: Sage, 2008. Print.

Stacy, A. W., Zogg, J. B., Unger, J. B., Dent, C. W. “Exposure to televised alcohol ads and subsequent adolescent alcohol use.” American Journal of Health Behavior 28(6) (2004): 498-509. Print.

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